Importance of Typography in Graphic Design

Both “font” and “typography” are names that are used often interchangeably and go hand in hand. But, for a graphic designer, there is a nuanced difference between typography and fonts. Typography is a visual art taught in the graphic design course at neosphere. Typography is not all about using attractive and fashionable fonts. Gradually, graphic designers are realising the importance of strong typography. They also passionately follow the latest trends in Typography which plays a major role in acquiring modern print and design knowledge.

By the way, what is Typography?

Typography is the art and method of arranging and picking the right font type, including all other components which play various roles in graphic designing, such as:

  • Color palette
  • Font type
  • Line length
  • Point size
  • Layout between others and design integration

Why is Typography used?

Though typography is closely connected to graphic design, there are lots of people who think it is used to make the website attractive. Rather, typography is aimed at readability. It doesn’t mean to be looking appealing; its primary focus is more practical and to do with visibility.

importance of typography

More than 95% of graphic websites are covered by content. Radically, it is a technique of showing content. Even professional designers ignore that:

  • Content must be easy to perceive
  • Content brings visitors to the website
  • Content retains the attention of visitors to the website

It is always necessary to make sure that your typography is matching with your graphic design. Our IT training Institute has gathered some tips which may help you:

1. Make the Right Choice of Font to add attraction

Although there are many other frequently used fonts, most of them are used by the ‘not-so-well-trained’ designer. In this post, I want to outline the fonts that are regularly used by ‘professional’ designers.

Helvetica, Trajan, Garamond, Futura, Bodoni, Bickham Script Pro, Frutiger are the popular fonts used by Professionals In graphic design. Some other fonts many ‘professional’ designers use quite often are Gills Sans, FF DIN, Franklin Gothic, Bembo, Rockwell, Avenir, Avant Garde, MrsEaves, Gotham, Sabon, Warnock Pro.

importance of typography

Firstly, review the main purpose of the article, organisation, product, or content. Once you are clear with the main point that you want to communicate to your reader, you can design or pick a font which matches your content’s purpose.

2. Text Alignment

Arranging and aligning text on the website plays an indispensable role in the readability of content. With the power of Photoshop and CSS, you can easily align the text you feel is right. There are generally four different types of font alignments: left, right, centered, and justified.

Always remember that alignment of text should guide the users and readers to the most crucial information.

3. Typography – An art

Attractive typography and beautiful design are widely used to add text information in the print and design industry. With the help of CSS, Typekit, Font Squirrel, etc. you can add artistic typography to your graphics design according to the needs and requirements.

4. Adjust Font Size

Depending on the quality and quantity of content, you can make the font size smaller, medium or larger. Learn how to use size to your advantage in your designs to communicate your message to the viewers.

importance of typography

Typography influences how viewers receive information and good typography can convey feelings, reinforce brand image and speak to the viewers. It is as necessary as the colours and the images that you use on printed materials and should be given the consideration it deserves.